In the spring rain into the 135th Canton Fair, listen to the sound of growth in a school of vitality. On this stage of creating miracles, the leading and innovative performance of China's building materials and furniture industry has attracted the attention of global buyers, and China's "Everyone House" is strutting to the world.
"Canton Fair, we're too late!"
"We live" to lead the new changes in the market, which is one of the themes of this Canton Fair and one of the industry trends. Over the years, China has encouraged and promoted the home industry to achieve upstream and downstream cooperation in the industrial chain and build a "everyone lives" ecosystem, and the new results achieved have been fully reflected in the Canton Fair.
"Canton Fair, we're too late!" Only the first morning of the second phase of the Canton Fair, Gold kitchen Cabinet Home Technology Co., Ltd. received four orders of intention, the company's executive president and general manager of overseas business Li Zoujian said with emotion: "It is a pity that we participate in the Canton Fair time is relatively late, failed to apply for the brand booth, otherwise there will definitely be better results!"
In 2019, Gold Kitchen Cabinet participated in the Canton Fair for the first time. Five years later, they participated offline again. It is obvious that the continued emergence of "super traffic" of the Canton Fair makes this "new face" of the Canton Fair very satisfied.
Coincidentally, Opai Home Furnaces Group Co., Ltd. also came with good news, the first morning of the second phase, they got inquiries from buyers in Russia, Saudi Arabia, India, Southeast Asia and other countries and regions.
"We received 10 prospective orders this morning." She Ruifen, manager of the overseas Marketing Department of the company, happily told reporters that there were more buyers who came to the booth to inquire about "everyone's home" at this Canton Fair.
"In the past Canton Fair, more than 80% of customers came to purchase single category products, and the number of multi-category buyers concerned about 'everyone's home' was relatively small." However, from last year, customers who came to purchase multiple categories accounted for about 50%, and the turnover increased a lot. It is expected that the results of this Canton Fair will be better." "She said.
In the crowded exhibition hall, another subtle sound is equally pleasing. In the "subscription broadcast" wechat group of Yanjialong Home Building Materials Co., LTD., the ding-dong prompt tone keeps coming good news
"Congratulations to the project department of Aojie to receive Jin Babun buyers deposit, subscription method: wechat."
"Congratulations to the project department Xu An who collected the deposit from Indian customers, and the subscription method: POS machine."
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According to Sun Xiang, director of the project department of the company, the exhibition team was very busy after the development, and even before the development, there were 9 "everyone's home" intention orders "active door-to-door". "The numbers keep growing." Sun added.
Canton Fair drive effect is full, enterprises are full of confidence. "We live on a new track with both opportunities and challenges. But we believe that with the help of the Canton Fair, the opportunities will certainly outweigh the challenges." Mr. Li said.
"China has the best supply chain!"
This Canton Fair is the third time that SYEMOHA, a Pakistani buyer, participated in the offline exhibition, and he plans to purchase "complete sets" of large furniture such as beds and wardrobes. After learning about the supply ability and speed of some exhibitors at the exhibition site, he was very excited and called "China is the best!"
"The integration of the 'chain' is behind the 'Everyone House' ecology." She said that in recent years, the regional layout of China's industrial chain and supply chain has been continuously optimized, and the upstream and downstream division of labor has been further strengthened, which gives Chinese enterprises a certain competitive advantage overseas, especially in some countries where the supply chain is not yet perfect.
"Behind our stable supply capacity is a stronger and more stable supply chain system." Sun Xiang said that a safe, stable and resilient supply chain is the base for enterprises to face the strategic transformation of "everyone lives". In addition, as an important window for China's foreign trade, the Canton Fair also provides a stable trade channel for the global supply chain platform.
"The Canton Fair 'chain' is connected to the world, which makes us more confident in grasping the opportunity of 'Everyone's home' and accelerating internationalization." Sun Xiang said, "We can keep up with the trend again and again, cannot do without more than 40 exhibition experiences that have persisted for more than 20 years." Here, we come face to face with global buyers, get first-hand information, and understand the deepest needs."
"With this international platform, we can communicate the latest development of the company to the world and strengthen exchanges with global buyers, which is not an opportunity for the terminal store." As an international event, the Canton Fair can also provide companies with the latest needs of customers in different countries, "which will stimulate further thinking about our own digital transformation," Mr Li said.
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